Programme Structure
BA (HONS) IN COMMUNICATION
Year 1
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Principles of Mass Communication
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Media, Culture & Society
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Organisational Communication
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Communication Theory & Practice
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English for Academic and Professional Communication
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Principles of Advertising & Design
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Principles of Corporate Communication
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Graphic Communication
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Principles of Public Relations
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Introduction to Consumer Behaviour
Year 2 & Year 3 (Specialisations)
Advertising Design
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Media Technology
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Law & Ethics in Communication
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Global Branding & Identity
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Media Planning & Management
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Designing with Type
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Research Project
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Advertising Design & Production
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Internship
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Creative Advertising
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Advanced Graphic Communication
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Art Direction & Campaign Strategy
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Creative Copywriting
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Research Methods
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Digital Publishing
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Corporate Identity Design
Corporate Communication
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Media Technology
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Law & Ethics in Communication
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Global Branding & Identity
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Integrated Marketing Communication
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Intercultural Communication
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Research Project
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Investor Relations
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Internship
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Media Relations & Public Affairs
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PR Campaign Management
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Issues & Crisis Communication
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Research Methods
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Political Communication
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Corporate Social Responsibility
PR Project Management
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Media Technology
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Law & Ethics in Communication
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Global Branding & Identity
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PR Campaign Management
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Public Relations: Strategies and Issues
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Research Project
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Events Management
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Internship
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Issues & Crisis Communication
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Integrated Marketing Communication
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Public Relations Writing
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Research Methods
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Corporate Social Responsibility
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Public Relations: Planning, Implementation & Evaluation
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Advanced Public Relations Writing
Electives (choose any 2 for all specialisations)
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Principles of Print Media
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Psychology in Communication
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Entrepreneurial Studies
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Introduction to Packaging
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Packaging Design (pre-req: Introduction to Packaging)
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Printing Technology
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Celebrity Culture
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Cross-Cultural Communication
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Basic Narrative Analysis (Film Analysis)
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Consumer Behaviour
Additional MOE compulsory General Studies subjects are:
For Local students:
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Malaysian Studies 2
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Moral Education / Islamic Studies
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Community Service
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Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
For International students:
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Malay Language for Communication 1
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Moral Education / Islamic Studies
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Community Service